6.假如你有幸碰到頭銜是Director,Vice President等職務的買家,要多說一些戰略性的東西。這些人來展會不是為了1個柜2個柜來的。他們很多是來找戰略性伙伴的(Strategic Partners)。所以你要有放長線釣大魚的功力。假如你自己工廠實力可以的話,要主動的邀請這些人訪問你的工廠。這些職位的人很多學歷很高,有些人有 MBA background. 所以,有點喜歡聽比較酸的話。這些人開口閉口就是:value, global supply chain, private label, costs, partnership,bottom line等等。你可以這樣說:
We are one of the top 3 private label suppliers in the global market. Our producing capacity is more than 50,000,000,000,000/units each week. Furthermore, you know, the knowledge and the know-how sometimes is more important than the machines and equipments. Fortunately, we have accumulated enough producing and management know-how from our long-term co-operation with XXXX company. I am sure we can help you to reduce your international sourcing costs, we can help you to increase your bottom line. just let me know how I can create value。
7.客戶有權利問你很多問題,其實你也是有權利問客戶的。下列問題你可是試著問問看,對你了解客戶好處多多:How can you evaluate your suppliers? 很多客戶不愿意直接回答你,因為確實太難了,你可以補充一句, just generally speaking, not the detailed principles. What's your purchasing plan for next season?
假如是零售商:How many stores does your company have?
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