6.假如你有幸碰到頭銜是Director,Vice President等職務(wù)的買家,要多說(shuō)一些戰(zhàn)略性的東西。這些人來(lái)展會(huì)不是為了1個(gè)柜2個(gè)柜來(lái)的。他們很多是來(lái)找戰(zhàn)略性伙伴的(Strategic Partners)。所以你要有放長(zhǎng)線釣大魚的功力。假如你自己工廠實(shí)力可以的話,要主動(dòng)的邀請(qǐng)這些人訪問(wèn)你的工廠。這些職位的人很多學(xué)歷很高,有些人有 MBA background. 所以,有點(diǎn)喜歡聽(tīng)比較酸的話。這些人開(kāi)口閉口就是:value, global supply chain, private label, costs, partnership,bottom line等等。你可以這樣說(shuō):
We are one of the top 3 private label suppliers in the global market. Our producing capacity is more than 50,000,000,000,000/units each week. Furthermore, you know, the knowledge and the know-how sometimes is more important than the machines and equipments. Fortunately, we have accumulated enough producing and management know-how from our long-term co-operation with XXXX company. I am sure we can help you to reduce your international sourcing costs, we can help you to increase your bottom line. just let me know how I can create value。
7.客戶有權(quán)利問(wèn)你很多問(wèn)題,其實(shí)你也是有權(quán)利問(wèn)客戶的。下列問(wèn)題你可是試著問(wèn)問(wèn)看,對(duì)你了解客戶好處多多:How can you evaluate your suppliers? 很多客戶不愿意直接回答你,因?yàn)榇_實(shí)太難了,你可以補(bǔ)充一句, just generally speaking, not the detailed principles. What's your purchasing plan for next season?
假如是零售商:How many stores does your company have?